The new coalition is open to other donors and partners—and is working closely with Brazil’s Minister of the Environment, Minister of Indigenous Peoples and the nine Amazon states.

“We are inspired by Brazil’s ambitious goals for protecting the Amazon, one of the most important places for wildlife on the planet, and are thrilled to be able to support these efforts through the Protecting Our Planet Challenge,” said actor and environmentalist Leonardo DiCaprio, Re:wild founding board member.

As part of the commitment, USD $14.3 million was pledged in April and is currently being directed to emergency efforts to combat forest fires, including training, early detection technology, improved communications systems, and the deployment of Indigenous guardians. The commitment ultimately aims to support Brazil’s bold conservation goals:

• Ensuring zero deforestation in the Amazon

• Combating illegal activities such as cutting down forest for cattle pasture and cattle feed, mining and other forms of deforestation in protected areas and on Indigenous lands

• Permanently safeguarding nearly 145 million acres (59 million hectares) of undesignated public lands in the Amazon

• Strengthening the management of existing protected areas

• Strengthening the rights of the Indigenous peoples who are the guardians of the Brazilian Amazon

"The creation of the Ministry of Indigenous Peoples is an important sign of President Lula's commitment to protect biodiversity and achieve the goal of zero deforestation by 2030, since Indigenous peoples are the greatest guardians of this biodiversity," said Minister of Indigenous Peoples Sonia Guajajara. "This shows the understanding of this government that the environment, Indigenous peoples and the climate agenda cannot be worked on separately. The Brazilian Amazon is a region very rich in biodiversity and in an immense cultural diversity, and it is exactly the protection of these cultures that will save the protection of the environment."

In recent years deforestation of the Brazilian Amazon has increased, including in protected areas and Indigenous lands, as a result of clearing primarily for illegal cattle, in addition to logging and mining. This has caused devastating conflicts with the Indigenous peoples living there.

“The Amazon is critical for the future of global biodiversity and climate, and we welcome the commitment from President Lula and the Government of Brazil to protect it,” said Cristián Samper, Managing Director and Leader of Nature Solutions of the Bezos Earth Fund. “We are pleased to support the designation and management of protected areas and Indigenous territories as a key part of the strategy to reduce deforestation, along with new economic models of development based on the conservation and sustainable use of the forest.”

Brazil is one of eight countries (plus French Guiana, an Overseas Territory of France) that comprise the Amazon Basin, a vast region called Amazonia. Amazonia is one of the world’s five designated High Biodiversity Wilderness Areas and home to millions of species, many of which have not yet been discovered or described by science. Amazonia stores up to 140 billion tonnes of carbon and plays a critical role in water cycles, weather patterns and climate regulation.

Amazonia is also critically important to Indigenous peoples from up to 400 Indigenous groups that speak hundreds of languages, represent irreplaceable cultural diversity and depend on natural ecosystems and resources for their livelihoods and cultures.

Nearly 17 percent of the forest in Amazonia is already gone. If this figure reaches 20-25%, scientists believe the rainforest will no longer be able to sustain itself, with disastrous consequences for the Indigenous peoples and wildlife living there, livelihoods, and for the planet’s overall health.

“Brazil boasts extraordinary biodiversity, with the largest intact forest on Earth and more than 7,000 km of coastline,” said Carlos Manuel Rodríguez, Global Environment Facility CEO and chairperson. “The challenges Brazil is facing related to climate change, species loss, land use change, and pollution are globally significant, and this country’s leadership in transitioning to a greener, bluer economy is extremely, extremely important. We are delighted to be here in Brasilia to support and help accelerate this work for a healthier and more sustainable future.”

The Protecting Our Planet Challenge is the largest-ever private funding commitment to biodiversity conservation and was made by 11 organizations in 2021. It supports the creation, expansion, management and monitoring of protected and conserved areas of land, inland water and sea, working with Indigenous peoples, local communities, civil society and governments.

The POP challenge is supporting the implementation of Target 3 of the UN Kunming-Montreal Global Biodiversity Framework, and the goal to protect 30 percent of the planet by 2030 in the most important places for biodiversity. These POP private donors have made this commitment to help address three of the planet’s most life-threatening crises: the climate crisis, extinction crisis, and human wellbeing crisis – with an emphasis on the role of nature and the leadership of Indigenous peoples in solving them.

Additional quotes

James Deutsch, CEO of Rainforest Trust

"We urge the international community to support the aspirations of Brazil's Indigenous peoples and ambition of the Lula administration to safeguard the Amazon Rainforest by expanding Indigenous Territories and Protected Areas. No global initiative will contribute more to slowing and reversing the destruction of nature and disruption of our planet's climate."

Molly McUsic, president, The Wyss Foundation

“President Lula’s commitment to reversing current deforestation trends and increasing Brazil’s protected areas and indigenous lands is a historic opportunity that the philanthropic sector must support.”

Rodrigo Medeiros, Re:wild senior Brazil associate

“We have a unique window and great opportunity for Brazil now because the new administration is committed to stopping deforestation, committed to protecting the Amazon and Indigenous rights. As a private philanthropy coalition, we can make sure that the resources are there to support this important ambition.”